MCIP

Mass Communication Internship Programme

6.3/10

The Mass Communication Internship Programme by the Department of Water Resources, River Development, and Ganga Rejuvenation. The intern program will offer work culture and environment knowledge about the functioning of the Government and its departments in information, education, and communication.

Central Composite

States / UT: All India

Ministry / nodal: Ministry Of Jal Shakti

Nodal department: Department of Water Resources, River Development and Ganga Rejuvenation

Scheme for: Individual

Scheme profile

DBT (direct benefit transfer): No

Scheme open date: 2023-08-11

Categories: Education & Learning

Sub-categories: Internship

Target beneficiaries: Individual

Tags: Education, Honorarium, Student, Mass Communication, Intern

Details

The "Mass Communication Internship Programme" was launched by the Department of Water Resources, River Development, and Ganga Rejuvenation, Ministry of Jal Shakti. The internship programme is short-term exposure designed to engage students in undergraduate, graduate, and postgraduate studies in the field of mass communication. The internship offers hands-on experience in media and social media activities, aiming to create awareness about the importance of water resources conservation and management.

Framework of internship:

  • First month of internship:

Learn about the department's IEC activities, Create social media content (Facebook, Instagram, Twitter, LinkedIn, YouTube), Plan social media strategy, and set targets.

  • Second month of internship:

Promote services and raise awareness, Engage and build relationships with the audience, Drive traffic and establish KPIs, Draft press releases for Department events.

  • Third month of internship:

Interact and research target audience, Analyze social media results, Publicize National Water Awards to attract applicants, and Draft speeches for senior officials on Department achievements.

Duration of internship:

The internship duration is a minimum of three months, extendable up to six months on a monthly basis.


Number of students for internship:

A maximum of three interns are selected for each internship duration.


Terms & Conditions for the Intern:

  • Pursue the program with dedication and maintain discipline.

  • Maintain 90% attendance.

  • Attend a full-time internship physically in the main secretariat.

  • Arrange your own accommodation.

  • Work hours: 9:00 AM to 5:30 PM, unless otherwise permitted.

  • Follow Department rules and regulations.

  • Internship is not a job or employment assurance.

  • Adhere to Department advice on external representations.

  • Poor performance may result in discontinuation of the internship.

  • Provide prior notice if disengaging from the internship.

  • Library use is for reference only; borrowing is not allowed.

  • Maintain confidentiality and do not disclose Department information.


Benefits

  • - Honorarium : An honorarium of ₹15,000/- per month will be paid to each intern
  • Certificate: A certificate will be received upon successful completion of the internship
  • Facilities: The department provides working space, internet facility, and other necessities as deemed fit by the Heads
  • Placement: Each selected intern will be posted with a Deputy Secretary, Director, Joint Secretary, or the office of the Secretary (WR, RD & GR) and will work closely with the IEC Section
  • Honorarium*:**An honorarium of ₹15,000/- per month will be paid to each intern.
  • Certificate:
    A certificate will be received upon successful completion of the internship.
  • Facilities:
    The department provides working space, internet facility, and other necessities as deemed fit by the Heads.
  • Placement:
    Each selected intern will be posted with a Deputy Secretary, Director, Joint Secretary, or the office of the Secretary (WR, RD & GR) and will work closely with the IEC Section.

Eligibility

  1. The applicant should be a bonafide student of a recognised University or Institution in India.
  2. The applicant should be pursuing a postgraduate course or research programme in Mass Communication, Journalism, Public Relations, MBA (Marketing), or related fields.
  3. The applicant may also be a student who has completed a degree/diploma in the above-mentioned courses from a recognised college or university.
  4. The applicant must have secured at least 55% marks or equivalent grade in Graduation.
  5. The applicant should possess skills and interest relevant to the internship programme, including writing, communication, time management, organisation, traditional and digital marketing, customer service, relationship building, strategic and analytical thinking, and creativity.

How useful is this scheme?

Public benefit analysis

A practical look at this scheme for citizens

AI-generated insights showing how useful, accessible, and practical this scheme may be — combining deterministic scoring rules with a public-policy LLM analyst.

6.3
/ 10
Public Benefit Score
Accessibility 7.0/10 Good
Rural usefulness 4.0/10 Moderate
Application complexity 3.0/10 Good
Financial impact 6.0/10 Moderate
Literacy barrier 5.0/10 Moderate
Women inclusivity 7.0/10 Good
Awareness 7.5/10 Good
Implementation reliability 7.0/10 Good
Bigger shape means a better fit for citizens
  • Accessibility7.0
  • Financial impact6.0
  • Rural utility4.0
  • Awareness7.5
  • Simplicity7.0
  • Inclusivity7.0

What problem does this scheme solve?

The Mass Communication Internship Programme offers valuable experience for students in mass communication, promoting awareness about water resource management.

Key challenges addressed

  • Provides practical experience in mass communication for students.
  • Enhances awareness about water conservation.

Most beneficial for

  • Students pursuing mass communication and related fields.

Likely challenges

  • Limited number of internships available.
  • Need for self-arranged accommodation.

Practical insights for citizens

Internship requires physical presence, which may be challenging for some applicants.

Rural challenges

  • Limited internet access in some rural areas.
  • Need for self-arranged accommodation.

Digital challenges

  • High digital dependency for application submission.

Awareness challenges

  • Low awareness among potential beneficiaries.

Application analysis

Application mode
Online
Documents burden
Low
Verification complexity
Moderate
Office dependency
Low
DBT dependency
No
CSC support
No
Estimated citizen effort
Moderate

Estimated beneficiary reach

  • Rural / urban reach Moderate
  • Gender reach Equal
  • Occupation reach Students

Benefit analysis

Benefit type
Honorarium and certificate
Benefit frequency
Monthly during internship
Benefit practicality
Practical for students seeking experience.
Financial meaningfulness
Moderate, as the honorarium supports living expenses.
Long-term impact
Potentially significant for career development in mass communication.

Plain-language guidance

This internship program offers students in mass communication a chance to gain practical experience while earning an honorarium. It focuses on water resource management awareness.

Who should apply
Students pursuing mass communication or related fields.
Who may struggle
Those with limited internet access or who cannot arrange accommodation.
Best application route
Apply online by submitting the application form via email.

This intelligence section is generated by an AI policy analyst combined with rule-based scoring. Scores and narrative are estimates derived from the publicly available scheme information shown on this page; actual experience may vary by state, district, and department. Always confirm details on the official portal before you apply.

Application Process

Online

Step 01: The student downloads the application form Annexure-I and the format of NOC is in Annexure-II.
Step 02: In the application form, fill in all the mandatory fields, and attach copies of all the mandatory documents (self-attest, if required).
Step 03: Student can email their applications in the prescribed format to: iec-mowr@nic.in.

Submission of Report:

At the end of the internship, each intern shall submit a detailed report on the work carried out and. if required, make a presentation on it.

Selection Procedure:

Selection of interns will be done on basis of assessment of candidates through a personal interview and marks scored in the graduation.


Clarifications

Additional points from the scheme information published on myScheme (not legal advice).

What is the duration of the internship?

The internship duration is a minimum of three months, extendable up to six months on a monthly basis.

How many interns are selected per session?

A maximum of three interns are selected for each internship duration.

What is the stipend amount for the interns?

Interns receive an honorarium of ₹15,000 per month.

What are the working hours for interns?

Interns are required to be present from 9:00 AM to 5:30 PM, unless permitted otherwise.

Is this internship considered employment?

No, this internship is not an employment nor an assurance of employment with the Department.

What happens if I perform unsatisfactorily during the internship?

Unsatisfactory performance may lead to discontinuation of the internship.

Can I terminate the internship early?

Yes, interns can terminate the internship by giving prior notice of one week.

Will the department provide accommodation?

No, interns need to make their own accommodation arrangements.

Can I use the department's library?

The library facility is limited to referencing only; borrowing of books/journals is not extended to interns.

Will I receive feedback on my performance?

Yes, continuous observation, evaluation, and feedback for growth are part of the internship.

Can international students apply?

No, only bonafide students of recognized universities/institutions in India are eligible.

What should be included in the final report?

The final report should detail the work carried out during the internship and may require a presentation.

Can I apply if I am waiting for admission to higher studies?

Yes, students waiting for admission to higher studies can apply, provided they meet the eligibility criteria.

References

Guidelines
https://mowr.nic.in/internship/

Apply

Apply now

Opens the official application or programme portal in a new tab. If in doubt, confirm details on the ministry site.

Frequently asked questions

What is the purpose of Mass Communication Internship Programme?
Mass Communication Internship Programme is a government welfare initiative designed to support Individual, Individual through benefits related to Education & Learning, financial assistance, subsidies, social welfare, healthcare, education, or livelihood support.
Who can apply for Mass Communication Internship Programme?
Eligibility for Mass Communication Internship Programme may depend on factors such as income category, age, gender, occupation, state of residence, social category, and government-defined beneficiary criteria.
What benefits are offered under Mass Communication Internship Programme?
Benefits under Mass Communication Internship Programme may include financial assistance, subsidies, scholarships, insurance support, healthcare benefits, pension support, training assistance, or welfare services depending on the scheme guidelines.
Which department manages Mass Communication Internship Programme?
Mass Communication Internship Programme is managed by Department of Water Resources, River Development and Ganga Rejuvenation and may be implemented through district offices, online portals, CSC centres, banks, or authorised government agencies.
Can users apply online for Mass Communication Internship Programme?
Yes, eligible applicants may be able to apply online for Mass Communication Internship Programme through official government portals, authorised service centres, or digital application systems depending on the implementation process.
Is Aadhaar mandatory for Mass Communication Internship Programme?
Many government schemes may require Aadhaar verification, identity proof, or linked bank account details for beneficiary validation and direct benefit transfer processing.
Where can users apply for Mass Communication Internship Programme?
Applications for Mass Communication Internship Programme may be submitted through government departments, official scheme portals, CSC centres, district offices, welfare departments, or authorised service centres.
What documents may be required for Mass Communication Internship Programme?
Applicants may need Aadhaar card, income certificate, residence proof, bank account details, caste certificate, photographs, educational records, or occupation-related documents depending on scheme eligibility requirements.
Is income certificate required for Mass Communication Internship Programme?
Income certificate requirements may vary depending on beneficiary category, subsidy eligibility, and financial assistance criteria defined under Mass Communication Internship Programme.
Is Mass Communication Internship Programme a central government scheme?
Yes, Mass Communication Internship Programme is a central government welfare initiative that may be implemented across multiple states through authorised departments and agencies.
Can students apply for Mass Communication Internship Programme?
Eligible students studying in recognised institutions may apply for Mass Communication Internship Programme depending on educational qualification, category, income limit, and academic eligibility.
Is scholarship amount provided under Mass Communication Internship Programme?
Mass Communication Internship Programme may provide scholarship assistance, tuition support, educational reimbursement, or financial aid for eligible students.
Can CSC centres help users apply for Mass Communication Internship Programme?
Many government schemes may be accessible through nearby CSC centres, authorised digital service centres, or welfare facilitation offices.
How can users check the latest updates for Mass Communication Internship Programme?
Users should verify official notifications, department announcements, application deadlines, and eligibility updates through authorised government portals or implementing agencies.
Are there deadlines for applying to Mass Communication Internship Programme?
Some schemes may operate through fixed application windows, annual registration cycles, or department-specific deadlines depending on scheme implementation policies.
Can beneficiaries track application status for Mass Communication Internship Programme?
Certain schemes may provide online application tracking, beneficiary verification systems, or status-check facilities through official portals.
Where can users get help for Mass Communication Internship Programme in All India?
Users in All India may seek assistance through CSC centres, district welfare offices, government departments, agriculture offices, social welfare departments, or authorised facilitation centres.
Which nearby public services may help with Mass Communication Internship Programme applications?
Depending on the scheme, users may require support from Aadhaar centres, CSC centres, banks, hospitals, post offices, or government welfare offices for document verification and application assistance.