[ADVERTISING RIGHTS CONCESSION at SHILLONG AIRPORT ] open
4.7/10AI summary
This tender provides details about the project including scope of work, estimated value, deadlines, and eligibility requirements.
Overview
The Airports Authority of India is inviting bids for the Advertising Rights Concession at Shillong Airport. This open tender aims to select a contractor to design, develop, operate, and market advertising opportunities at the airport.
Scope / Work
The successful bidder will be responsible for the complete management of advertising rights at Shillong Airport, which includes designing and developing advertising spaces, operating them, and marketing these opportunities effectively. The contract is categorized under advertisement services and has a total value of ₹70,000. The period of work is set for 1825 days (approximately 5 years).
Fees & EMD
Bidders are required to pay a tender fee of ₹4,000. Additionally, an Earnest Money Deposit (EMD) of ₹50,000 is mandatory, with no exemptions allowed for either fee. Payments must be made online through SBI Bank.
Key dates
- Tender Publish Date: 18-Mar-2026 05:30 PM
- Pre-Bid Meeting: 20-Mar-2026 11:00 AM at Shillong Airport
- Bid Submission Start Date: 18-Mar-2026 06:00 PM
- Bid Submission End Date: 22-Apr-2026 03:00 PM
- Bid Opening Date: 23-Apr-2026 03:00 PM
- Document Download Period: 18-Mar-2026 05:30 PM to 22-Apr-2026 03:00 PM
- Clarification Period: 18-Mar-2026 06:00 PM to 27-Mar-2026 06:00 PM
Bidders should ensure all documents are submitted on time and adhere to the specified requirements outlined in the tender documents.
AI insights
ADVERTISING RIGHTS CONCESSION TO DESIGN, DEVELOP, OPERATE, AND MARKET, THE ADVERTISING OPPORTUNITY AT SHILLONG AIRPORT
Risk factors
- EMD size
- bid validity of 180 days
- tight timelines for submission
- no tender fee exemption
- no general technical evaluation allowed
How good is this tender for you?
Bid for advertising rights at Shillong Airport.
Plain-language analysis covering money, competition, paperwork, timeline and who this tender realistically suits.
- Small-value tender
- Niche expertise needed
- Multi-year execution
- Heavy money commitment
- Short bidding window
- Open to global bidders
- MSME-friendly7.0
- Startup-friendly5.0
- Low competition3.0
- Light on money5.0
- Easy to execute3.0
- Light paperwork5.0
What this tender is really about
This tender is for managing advertising opportunities at Shillong Airport. The winning bidder will design, develop, operate, and market these advertising spaces over a five-year period. It's an open tender, making it accessible to various bidders.
What you gain if you win
- Gain exclusive advertising rights at a busy airport.
- Long-term contract of five years.
- Potential for significant revenue from advertising.
What could trip you up
- High upfront costs due to EMD.
- Long bid validity period of 180 days.
- Tight submission timelines.
Who is this tender best suited for?
Recommended for
- Advertising agencies
- Established marketing firms
- Local businesses with advertising experience
May struggle with this
- First-time bidders
- Solo proprietors
- Small startups without capital
Money side, in plain words
- Upfront fees
- The tender fee is ₹4,000, with an EMD of ₹50,000.
- Security deposit (EMD)
- The EMD is a significant upfront cost that bidders must pay.
- Money you must set aside
- Funds will be tied up for about 180 days due to bid validity.
- Payment timing
- Payments are made online, which may involve delays.
What it takes to deliver
- Kind of work
- This is a service contract focused on advertising.
- How long it takes
- The work will last for about five years.
- Skills you'll need
- Skills in advertising, marketing, and design are essential.
- Where the work happens
- The work is limited to Shillong Airport.
- Paperwork
- Moderate paperwork is required for the bid submission.
Competition: who else might bid?
- How open it is
- This is an open tender.
- Likely crowd
- Expect a moderate number of bidders due to the niche nature.
- What helps you win
- Experience in airport advertising will be beneficial.
Practical things to think about
- Prepare for a competitive bidding process.
- Ensure you have the funds ready for EMD and tender fee.
- Understand the advertising market at airports.
Hidden challenges & gotchas
- The EMD is non-refundable if the bid is unsuccessful.
- Tight timelines for bid submission may require quick preparation.
- No exemptions for tender fees can limit participation.
In one paragraph
Opportunity to manage airport advertising at Shillong.
- Who should bid
- Bidders with experience in advertising and marketing should consider this.
- Who should probably skip
- New businesses without advertising experience may struggle.
- If you're serious, first step
- Review the tender documents and prepare your bid promptly.
AI-generated analysis based on structured tender metadata, financial figures, execution timelines, and procurement complexity factors. Actual eligibility, competition, and execution requirements may vary depending on the tender clauses and the evaluating department's criteria. Always read the official tender document before bidding.
Financials
| Tender value | ₹70,000 |
|---|---|
| EMD amount | ₹50,000 — payable to Nil at Nil |
| Tender fee | ₹4,000 — payable to Nil at Nil |
Payment mode Online
Timeline
| Publish date | 18-Mar-2026 05:30 PM |
|---|---|
| Bid end | 22-Apr-2026 03:00 PM |
| Opening date | 23-Apr-2026 03:00 PM |
Critical dates
From the portal detail page (all dates captured when available).
| Published date | 18-Mar-2026 05:30 PM |
|---|---|
| Bid opening date | 23-Apr-2026 03:00 PM |
| Document download / sale start | 18-Mar-2026 05:30 PM |
| Document download / sale end | 22-Apr-2026 03:00 PM |
| Clarification start | 18-Mar-2026 06:00 PM |
| Clarification end | 27-Mar-2026 06:00 PM |
| Bid submission start | 18-Mar-2026 06:00 PM |
| Bid submission end | 22-Apr-2026 03:00 PM |
Tender Documents
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| Name | Size | Type | Action |
|---|---|---|---|
| BOQ_317337.xls | 251 KB | XLS | |
| RFPADVT.pdf | 2.06 MB | ||
| Corri2.pdf | 589.77 KB | ||
| PublishedCorrigendum.pdf | 194.86 KB |
Corrigenda
Official amendments and notices. PDFs open in the same viewer as tender documents (sign in, verified email, daily limit applies).
Bid Auto Extn Corrigendum
No PDF files attached to this corrigendum row.
Technical Bid corrigendum
| File | Size | Type | Action |
|---|---|---|---|
| Corri2.pdf | 589.77 | ||
| PublishedCorrigendum.pdf | 194.86 |
Work details
Location, category, and schedule for this procurement.
| Location | Shillong Airport |
|---|---|
| Category | Advertisement Services |
| Period of work | 1825 days |
| Bid validity | 180 days |
ADVERTISING RIGHTS CONCESSION at SHILLONG AIRPORT
Organisation chain
Airports Authority of India||Southern Region - AAI||RHQ-SR - AAI||COMMERCIAL-SR - AAI
Basic details
- Tender reference: 71/4/2026-COMML-NER
- Tender ID: 2026_AAI_272047_1
- Tender type: Open Tender
- Form of contract: Works
- Tender category: Services
- No. of covers: 2
- Payment mode: Online
- Withdrawal allowed: Yes
Work item
- Work description: ADVERTISING RIGHTS CONCESSION TO DESIGN, DEVELOP, OPERATE, AND MARKET, THE ADVERTISING OPPORTUNITY AT SHILLONG AIRPORT
- NDA / pre-qualification: Please refer Tender documents.
- Tender value (₹): 70,000
- Product category: Advertisement Services
- Contract type: Tender
- Location: Shillong Airport
- Pincode: 793103
- Pre-bid meeting: 20-Mar-2026 11:00 AM
- Bid opening place: Guwahati
- Bid validity (days): 180
- Period of work (days): 1825
Fees & EMD
- Tender fee (₹): 4,000
- Fee payable to: Nil
- Fee payable at: Nil
- Tender fee exemption: No
- EMD (₹): 50,000
- EMD exemption: No
- EMD type: fixed
Critical dates
- Published: 18-Mar-2026 05:30 PM
- Bid opening: 23-Apr-2026 03:00 PM
- Document download / sale start: 18-Mar-2026 05:30 PM
- Document download / sale end: 22-Apr-2026 03:00 PM
- Bid submission start: 18-Mar-2026 06:00 PM
- Bid submission end: 22-Apr-2026 03:00 PM
Covers (bid packets)
- 1 — Fee/PreQual/Technical — As per terms and conditions of tender document — .pdf
- 2 — Finance — BOQ — .xls
Payment instruments
- Online: SBI Bank
Tender inviting authority
- Name: APD Shillong
- Address: o/o APD, Shillong Airport, Shillong
Tender basics
| Tender type | Open Tender |
|---|---|
| Form of contract | Works |
| Tender category | Services |
| No. of covers | 2 |
| Organisation chain | Airports Authority of India||Southern Region - AAI||RHQ-SR - AAI||COMMERCIAL-SR - AAI |
| Source portal | etenders.gov.in |
Covers (bid packets)
What to submit in each cover, as listed on the tender portal.
| Cover no. | Cover type | Description | Document type |
|---|---|---|---|
| 1 | Fee/PreQual/Technical | As per terms and conditions of tender document | |
| 2 | Finance | BOQ | .xls |
Authority details
| Inviting authority | APD Shillong |
|---|---|
| Address | o/o APD, Shillong Airport, Shillong |
| Payment instruments | Online |
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