What is the purpose of Mamata Scheme?

Mamata Scheme is a government welfare initiative designed to support Individual, All through benefits related to Women and Child, financial assistance, subsidies, social welfare, healthcare, education, or livelihood support.

Who can apply for Mamata Scheme?

Eligibility for Mamata Scheme may depend on factors such as income category, age, gender, occupation, state of residence, social category, and government-defined beneficiary criteria.

What benefits are offered under Mamata Scheme?

Benefits under Mamata Scheme may include financial assistance, subsidies, scholarships, insurance support, healthcare benefits, pension support, training assistance, or welfare services depending on the scheme guidelines.

Which department manages Mamata Scheme?

Mamata Scheme is managed by Women and Child Development Department and may be implemented through district offices, online portals, CSC centres, banks, or authorised government agencies.

Can users apply online for Mamata Scheme?

Yes, eligible applicants may be able to apply online for Mamata Scheme through official government portals, authorised service centres, or digital application systems depending on the implementation process.

Is Aadhaar mandatory for Mamata Scheme?

Many government schemes may require Aadhaar verification, identity proof, or linked bank account details for beneficiary validation and direct benefit transfer processing.

Where can users apply for Mamata Scheme?

Applications for Mamata Scheme may be submitted through government departments, official scheme portals, CSC centres, district offices, welfare departments, or authorised service centres.

What documents may be required for Mamata Scheme?

Applicants may need Aadhaar card, income certificate, residence proof, bank account details, caste certificate, photographs, educational records, or occupation-related documents depending on scheme eligibility requirements.

Is Mamata Scheme available in all states?

No, Mamata Scheme is primarily available for eligible residents of Odisha and may be implemented through state government departments and local administrative offices.

Can residents outside Odisha apply for Mamata Scheme?

Eligibility for Mamata Scheme is generally limited to residents of Odisha unless otherwise specified in the official scheme guidelines.

Is Mamata Scheme only for women beneficiaries?

Mamata Scheme is primarily intended to support eligible women beneficiaries through welfare assistance, financial support, skill development, healthcare, or social security initiatives.

Does Mamata Scheme support self-employment or financial assistance for women?

Depending on scheme guidelines, Mamata Scheme may provide loans, subsidies, training support, self-employment assistance, or financial welfare benefits for women.

Does Mamata Scheme provide healthcare or insurance support?

Mamata Scheme may provide healthcare assistance, insurance coverage, cashless treatment support, medical reimbursement, or hospital-related benefits depending on the scheme structure.

Can beneficiaries use Mamata Scheme at government hospitals?

Eligible beneficiaries may be able to access services at empanelled hospitals, government healthcare facilities, or authorised healthcare providers depending on scheme participation rules.

Can CSC centres help users apply for Mamata Scheme?

Many government schemes may be accessible through nearby CSC centres, authorised digital service centres, or welfare facilitation offices.

How can users check the latest updates for Mamata Scheme?

Users should verify official notifications, department announcements, application deadlines, and eligibility updates through authorised government portals or implementing agencies.

Are there deadlines for applying to Mamata Scheme?

Some schemes may operate through fixed application windows, annual registration cycles, or department-specific deadlines depending on scheme implementation policies.

Can beneficiaries track application status for Mamata Scheme?

Certain schemes may provide online application tracking, beneficiary verification systems, or status-check facilities through official portals.

Where can users get help for Mamata Scheme in Odisha?

Users in Odisha may seek assistance through CSC centres, district welfare offices, government departments, agriculture offices, social welfare departments, or authorised facilitation centres.

Which nearby public services may help with Mamata Scheme applications?

Depending on the scheme, users may require support from Aadhaar centres, CSC centres, banks, hospitals, post offices, or government welfare offices for document verification and application assistance.

MS-ODISHA

Mamata Scheme

5.9/10

Mamata Scheme, initiated by the Department of Women and Child Development in Odisha, aims to enhance maternal and child health by providing conditional cash transfers to pregnant women and new mothers. The scheme offers a total of Rs. 5,000 in two installments, contingent upon fulfilling specific health and vaccination requirements. The first installment of Rs. 3,000 is granted during the third trimester of pregnancy, provided the mother meets five conditions, including registering her pregnancy at an Anganwadi Centre (AWC) and receiving at least two antenatal checkups. The second installment of Rs. 2,000 is disbursed after the child is 10 months old, contingent upon the child receiving essential vaccinations and the mother attending growth monitoring and counselling sessions. This initiative is designed to reduce maternal and infant mortality rates and is available to all pregnant and lactating women aged 19 and above in Odisha, excluding government employees. The scheme operates as a Direct Benefit Transfer (DBT) program, ensuring that eligible beneficiaries can easily access financial support to improve their health and nutrition during and after pregnancy.

State Cash

States / UT: Odisha

Nodal department: Women and Child Development Department

Scheme for: Individual

Scheme profile

Scheme open date: 2011-01-03

Categories: Women and Child

Sub-categories: Pregnancy Care, Financial Assistance

Target beneficiaries: All

Tags: Pregnant Women And New Mothers, Financial Assistance, Nutritional Support, Maternity Benefit

Details

In order to improve the process in curbing the high rate of mortality and infant mortality rate, the Department of Women and Child Development, Government of Odisha introduced a scheme named "MAMATA" - a conditional cash transfer maternity benefit scheme in 2011.
Aim of the scheme:

Contribute in reducing the maternal and infant mortality.
Improve the health and nutrition status of pregnant and lactating mother and their infants.

Objectives of the scheme:

To provide partial wage loss compensation for the pregnant and nursing mothers with the aim to provide complete rest before and after the child birth.
Increase in utilization of child health services especially immunization.
Improve mother and child care practices.

Benefits

- Rs.3,000 shall be given during the third trimester of the pregnancy of the mother till delivery on completing the following 5 conditions: 1. Pregnancy registered at AWC/Mini AWC 1. Received at least 2 antenatal checkup (ANC) 1. Received IFA and calcium tablets. 1. Received at least 1 TT vaccination (out of optimal 2) 1. Received at least 1 counselling session at AWC/Village Health/ Home Visit. The first 4 conditions shall be verified from MCP Card. On completing the above requirements first instalment shall be released
Rs.2,000 shall be after completion of 10 months after delivery on fulfilment of following conditions: 1. Child birth is registered at AWC or HSC. 1. Child has received BCG vaccination. 1. Child has received Pentavalent 1 & 2 & 3 vaccinations. 1. Child has received Polio 1 & 2 & 3 vaccinations. 1. Child has received Rotavirus 1 & 2 & 3 vaccinations. 1. Child has received Measles vaccine before attaining 1 year of age. 1. Child has received Vitamin-A first dose before attaining 1 year of age 1. Mother has attended at least six Growth Monitoring and IYCF counselling sessions after delivery till 9 months 1. Child has been exclusively breastfed for first six months (self-certification by the beneficiary) 1. Child has been introduced to complementary food on completion of six months of age (self- certification by the beneficiary) 1. Child is being fed age-appropriate complementary feeding and continuing (self- certification by the beneficiary) Note: Overall, Rs.5,000 in two instalments as incentive is provided to mothers

Rs.3,000 shall be given during the third trimester of the pregnancy of the mother till delivery on completing the following 5 conditions:

Pregnancy registered at AWC/Mini AWC
Received at least 2 antenatal checkup (ANC)
Received IFA and calcium tablets.
Received at least 1 TT vaccination (out of optimal 2)
Received at least 1 counselling session at AWC/Village Health/ Home Visit.

The first 4 conditions shall be verified from MCP Card. On completing the above requirements first instalment shall be released.

Rs.2,000 shall be after completion of 10 months after delivery on fulfilment of following conditions:

Child birth is registered at AWC or HSC.
Child has received BCG vaccination.
Child has received Pentavalent 1 & 2 & 3 vaccinations.
Child has received Polio 1 & 2 & 3 vaccinations.
Child has received Rotavirus 1 & 2 & 3 vaccinations.
Child has received Measles vaccine before attaining 1 year of age.
Child has received Vitamin-A first dose before attaining 1 year of age
Mother has attended at least six Growth Monitoring and IYCF counselling sessions after delivery till 9 months
Child has been exclusively breastfed for first six months (self-certification by the beneficiary)
Child has been introduced to complementary food on completion of six months of age (self- certification by the beneficiary)
Child is being fed age-appropriate complementary feeding and continuing (self- certification by the beneficiary)

Note: Overall, Rs.5,000 in two instalments as incentive is provided to mothers.

Eligibility

The applicant must be a resident of Odisha.
The scheme is primarily aimed at pregnant women.
Pregnant & Lactating women of 19 years of age and above for the first two live births, except all Government/Public Sector Undertakings (Central and State) employees and their wives will be covered.

How useful is this scheme?

Public benefit analysis

A practical look at this scheme for citizens

AI-generated insights showing how useful, accessible, and practical this scheme may be — combining deterministic scoring rules with a public-policy LLM analyst.

5.9

/ 10

Public Benefit Score

Accessibility 7.0/10 Good

Rural usefulness 6.0/10 Moderate

Application complexity 5.0/10 Moderate

Financial impact 4.0/10 Moderate

Literacy barrier 4.0/10 Moderate

Women inclusivity 9.0/10 Good

Awareness 4.5/10 Moderate

Implementation reliability 7.0/10 Good

Bigger shape means a better fit for citizens

Accessibility7.0
Financial impact4.0
Rural utility6.0
Awareness4.5
Simplicity5.0
Inclusivity9.0

What problem does this scheme solve?

The Mamata Scheme provides essential financial support to pregnant women and new mothers in Odisha, aiming to improve maternal and child health.

Key challenges addressed

High maternal and infant mortality rates
Financial burden during pregnancy and early motherhood

Most beneficial for

Pregnant women
New mothers
Low-income families

Likely challenges

Awareness of eligibility and application process
Access to digital platforms for application

Practical insights for citizens

The scheme is practical but requires better awareness and support for rural women.

Rural challenges

Limited internet access
Awareness of the scheme

Digital challenges

Dependence on mobile applications
Need for digital literacy

Implementation bottlenecks

Verification of eligibility criteria
Timely disbursement of funds

Awareness challenges

Limited outreach in rural areas
Need for community engagement

Application analysis

Application mode: Online + Offline
Documents burden: Minimal
Verification complexity: Moderate
Office dependency: Low
DBT dependency: High
CSC support: Available
Estimated citizen effort: Moderate

Estimated beneficiary reach

Rural / urban reach Moderate
Gender reach Female
Target income group Low-income families
Occupation reach Unemployed, low-income workers

Benefit analysis

Benefit type: Cash
Benefit frequency: One-time payment in two installments
Benefit practicality: High, contingent on meeting health requirements
Financial meaningfulness: Moderate, provides partial wage loss compensation
Long-term impact: Positive impact on maternal and child health

Plain-language guidance

The Mamata Scheme offers financial assistance to pregnant women and new mothers in Odisha to help improve their health and nutrition. Eligible applicants can receive up to ₹5,000 in two installments based on health conditions.

Who should apply: Pregnant women and new mothers aged 19 and above in Odisha.
Who may struggle: Women with limited digital access or literacy.
Best application route: Apply via local Anganwadi center or the online portal.

This intelligence section is generated by an AI policy analyst combined with rule-based scoring. Scores and narrative are estimates derived from the publicly available scheme information shown on this page; actual experience may vary by state, district, and department. Always confirm details on the official portal before you apply.

Application Process

Online

MAMATA mobile Application may be downloaded using URL: https://play.google.com/store/apps/details?id=com.emamata.odisha&hl=en_IN&pli=1
The beneficiary may also log in on the department portal to apply for the scheme. URL: https://emamata.odisha.gov.in/login
In case the beneficiary has forgotten the password, the same can be reset by visiting URL : https://emamata.odisha.gov.in/public/forgot/password

Offline

The beneficiary is required to register at Anganwadi centers and mini Anganwadi centers to which the beneficiary belongs.
Fill the application form to apply for the scheme.

Clarifications

Additional points from the scheme information published on myScheme (not legal advice).

Is this scheme a Direct Benefit Transfer (DBT) Scheme?: Yes.
Are applications for this scheme open throughout the year?: Yes.
Where the beneficiaries will register?: Pregnancy registered at the AWC/Mini AWC.
What is the First Instalment?: (Rs.3000/-).
Waht is Second Instalment?: (Rs.2000/-).
How many antenatal check-up(ANC)?: Received at least 2 by ANM by using MCP Card and Mother andChild Tracking System(MCTS)/Reproductive and Child Helath System(RCHS).
How to Receive IFA tablets?: Through ANM by using MCP Card and MCTS/RCHS.
how to get counseling session?: Receive at least one counseling session at the AWC/Village Health and Nutrition Day (VHND)/Home Visit by Scheme and ICDS Register.
How to get Child BCG vaccination?: By ANM through MCP Card, MCTS/RCHS.
How to get Child Polio-1 & 2 & 3 vaccination?: By ANM through MCP Card, MCTS/RCHS.
How to get Child Rotavirus 1 & 2 & 3 vaccinations?: By ANM through MCP Card, MCTS/RCHS.
How to receive Child Mealses vaccine before attaining 1 year of age?: By ANM through MCP Card, MCTS/RCHS.
How to get more details about Mamata Scheme?: To get more details, Please visit https://wcd.odisha.gov.in/ICDS/mamata

Official links

References

Guidelines: https://wcd.odisha.gov.in/sites/default/files/2022-09/Mamata%20Guidelines-English.pdf

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Frequently asked questions

What is the purpose of Mamata Scheme?: Mamata Scheme is a government welfare initiative designed to support Individual, All through benefits related to Women and Child, financial assistance, subsidies, social welfare, healthcare, education, or livelihood support.
Who can apply for Mamata Scheme?: Eligibility for Mamata Scheme may depend on factors such as income category, age, gender, occupation, state of residence, social category, and government-defined beneficiary criteria.
What benefits are offered under Mamata Scheme?: Benefits under Mamata Scheme may include financial assistance, subsidies, scholarships, insurance support, healthcare benefits, pension support, training assistance, or welfare services depending on the scheme guidelines.
Which department manages Mamata Scheme?: Mamata Scheme is managed by Women and Child Development Department and may be implemented through district offices, online portals, CSC centres, banks, or authorised government agencies.
Can users apply online for Mamata Scheme?: Yes, eligible applicants may be able to apply online for Mamata Scheme through official government portals, authorised service centres, or digital application systems depending on the implementation process.
Is Aadhaar mandatory for Mamata Scheme?: Many government schemes may require Aadhaar verification, identity proof, or linked bank account details for beneficiary validation and direct benefit transfer processing.
Where can users apply for Mamata Scheme?: Applications for Mamata Scheme may be submitted through government departments, official scheme portals, CSC centres, district offices, welfare departments, or authorised service centres.
What documents may be required for Mamata Scheme?: Applicants may need Aadhaar card, income certificate, residence proof, bank account details, caste certificate, photographs, educational records, or occupation-related documents depending on scheme eligibility requirements.
Is Mamata Scheme available in all states?: No, Mamata Scheme is primarily available for eligible residents of Odisha and may be implemented through state government departments and local administrative offices.
Can residents outside Odisha apply for Mamata Scheme?: Eligibility for Mamata Scheme is generally limited to residents of Odisha unless otherwise specified in the official scheme guidelines.
Is Mamata Scheme only for women beneficiaries?: Mamata Scheme is primarily intended to support eligible women beneficiaries through welfare assistance, financial support, skill development, healthcare, or social security initiatives.
Does Mamata Scheme support self-employment or financial assistance for women?: Depending on scheme guidelines, Mamata Scheme may provide loans, subsidies, training support, self-employment assistance, or financial welfare benefits for women.
Does Mamata Scheme provide healthcare or insurance support?: Mamata Scheme may provide healthcare assistance, insurance coverage, cashless treatment support, medical reimbursement, or hospital-related benefits depending on the scheme structure.
Can beneficiaries use Mamata Scheme at government hospitals?: Eligible beneficiaries may be able to access services at empanelled hospitals, government healthcare facilities, or authorised healthcare providers depending on scheme participation rules.
Can CSC centres help users apply for Mamata Scheme?: Many government schemes may be accessible through nearby CSC centres, authorised digital service centres, or welfare facilitation offices.
How can users check the latest updates for Mamata Scheme?: Users should verify official notifications, department announcements, application deadlines, and eligibility updates through authorised government portals or implementing agencies.
Are there deadlines for applying to Mamata Scheme?: Some schemes may operate through fixed application windows, annual registration cycles, or department-specific deadlines depending on scheme implementation policies.
Can beneficiaries track application status for Mamata Scheme?: Certain schemes may provide online application tracking, beneficiary verification systems, or status-check facilities through official portals.
Where can users get help for Mamata Scheme in Odisha?: Users in Odisha may seek assistance through CSC centres, district welfare offices, government departments, agriculture offices, social welfare departments, or authorised facilitation centres.
Which nearby public services may help with Mamata Scheme applications?: Depending on the scheme, users may require support from Aadhaar centres, CSC centres, banks, hospitals, post offices, or government welfare offices for document verification and application assistance.