Handicraft Mela Participation

The scheme "Handicraft Mela Participation" by the Industrial Extension Cottage (iNDEXT-C), Industries & Mines Department, Government of Gujarat, aims to promote traditional handicrafts by providing artisans and organizations with platforms to showcase and sell their products at state and national-level fairs. The scheme facilitates participation in designated melas (fairs) by covering logistical support and stall allocations. Eligible applicants include individual artisans, self-help groups (SHGs), and registered handicraft organizations. The scheme is implemented by Indext-C (Industrial Extension Bureau, Gujarat), and applications are accepted offline through district offices or the Indext-C portal.

Stall Allocation: Free or subsidized stalls at designated melas.
Promotional Support: Marketing and branding assistance for participants.
Sales Platform: Direct access to customers and bulk buyers.
Logistical Aid: Basic infrastructure (tables, signage) provided at mela venues.
Financial Incentives: Priority for artisans from SC/ST/SEBC/EWS categories.

For Individual Artisans

• The applicant must be a resident of Gujarat.
• The applicant must possess a valid Artisan ID Card issued by Indext-C or a recognized authority.
• The applicant must specialize in a traditional handicraft listed under the scheme (e.g., embroidery, pottery, woodwork).

For Organizations/SHGs

• The applicant must be a registered cluster/cooperative society/NGO.
• The applicant must have a minimum of 10 artisans affiliated with the organization.
• The applicant must submit audit reports and registration certificates.

Offline

Step 1: The interested applicant should take a printout of the prescribed format of the application form from the Indext-C website.
Step 2: In the application form, fill in all the mandatory fields ( personal/organization details, artisan ID, and handicraft category, etc), and attach copies of all the mandatory documents (self-attest, if required).
Step 3: Submit the duly filled and signed application form, along with the documents, either to your nearest District Industries Office or to the following address: Indext-C Headquarters, Industrial Extension Cottage, Block No. 7, 1st Floor, Udyog Bhavan, Sector-11, Gandhinagar - 382 011.
The Indext-C will review the applications and notify the selected participants via SMS/email.