ADOW

Aamar Dukan On Wheels

5.0/10

The Assam Government proposes to introduce a new module of “Aamar Dukan” namely “AAMAR DUKAN ON WHEELS” in the same line as the existing ‘Aamar Dukan’ on 22.02.2017.

State In Kind

States / UT: Assam

Nodal department: Food, Civil Supplies and Consumer Affairs Department

Scheme for: Individual

Scheme profile

Scheme open date: 2017-02-22

Categories: Business & Entrepreneurship

Sub-categories: Setting up / start-up / entrepreneurship

Target beneficiaries: Individual

Tags: Aamar Dukan, Wheels, Business, Startup

Details

Details
The Government proposes to introduce a new module of “Aamar Dukan” namely “AAMAR DUKAN ON WHEELS” in the same line as the existing ‘Aamar Dukan’. Under the new module, 22 Non-PDS items (which may increase to 36) will be delivered to the doorstep of the consumer at below MRP with a minimum profit margin. Eco-friendly E-rickshaws will be used as the transportation mode under the Scheme. Through this scheme, Government plans to promote cashless transactions as the E-Rickshaws will have a GPS-enabled smart phone, and Bluetooth billing printer which will be connected to the smart phone.
Objective
The basic objective of the Scheme Aamar Dukan on Wheels is to control the price of essential commodities by avoiding the middleman. Through this scheme, the consumers will get their daily requirements of essential commodities at their doorstep at a reasonable price and shall also contribute to the removal of the unemployment problem.

Benefits

  • Benefits 1. The beneficiary will keep the commodities allotted by the Department in case of AAMAR DUKAN on wheels in addition to other commodities. 1. The selected beneficiaries of AAMAR DUKAN on wheels is allowed to take a profit margin of Rs. 2.00 to Rs. 3.00 per Kg./Per litre from consumers. 1. The selected beneficiaries must abide by the direction of the Director FCS&CA
  • Deputy Commissioners/Sub-Divisional Officers/Principal Secretaries of all Autonomous Councils. Any lapse on their part will be viewed seriously and legal action may be initiated also they will have to return the financial aid in addition to interest to the authority. 1. The beneficiary should operate his shop as per the schedule specified by the authority. Any lapses in this regard will amount to the cancellation of his licence. 1. The area of operation will be specified by the local authority for each beneficiary. 1. The AAMAR DUKAN holders on wheels must display the displaying board of prices while distributing commodities. 1. The AAMAR DUKAN holders on wheels will lift commodities from the selected wholesalers/stockists as per the direction of the respective Deputy Commissioners/Sub-Divisional Officers/Principal Secretaries of all Autonomous Councils. 1. The beneficiary should operate his shop as per the schedule specified by the authority. Any lapses in this regard will amount to the cancellation of his licence. 1. The AAMAR DUKAN on wheels should maintain the stock book and distribution register for inspecting authority

Benefits

  1. The beneficiary will keep the commodities allotted by the Department in case of AAMAR DUKAN on wheels in addition to other commodities.
  2. The selected beneficiaries of AAMAR DUKAN on wheels is allowed to take a profit margin of Rs. 2.00 to Rs. 3.00 per Kg./Per litre from consumers.
  3. The selected beneficiaries must abide by the direction of the Director, FCS&CA, Deputy Commissioners/Sub-Divisional Officers/Principal Secretaries of all Autonomous Councils. Any lapse on their part will be viewed seriously and legal action may be initiated also they will have to return the financial aid in addition to interest to the authority.
  4. The beneficiary should operate his shop as per the schedule specified by the authority. Any lapses in this regard will amount to the cancellation of his licence.
  5. The area of operation will be specified by the local authority for each beneficiary.
  6. The AAMAR DUKAN holders on wheels must display the displaying board of prices while distributing commodities.
  7. The AAMAR DUKAN holders on wheels will lift commodities from the selected wholesalers/stockists as per the direction of the respective Deputy Commissioners/Sub-Divisional Officers/Principal Secretaries of all Autonomous Councils.
  8. The beneficiary should operate his shop as per the schedule specified by the authority. Any lapses in this regard will amount to the cancellation of his licence.
  9. The AAMAR DUKAN on wheels should maintain the stock book and distribution register for inspecting authority.

Eligibility

Eligibility

  1. The applicant should be educated unemployed youth.
  2. The applicant should be a permanent resident of Assam.
  3. He should attain the age of 18 years and above.
  4. His name should be registered in the Employment Exchange.
  5. The minimum educational qualification will be HSLC or equivalent.

Exclusions

Exclusions

  1. The candidate should not be less than 18 years of age.
  2. Candidates without registered in the Employment Exchange are not eligible.
  3. The minimum educational qualification will not be below HSLC or equivalent.

How useful is this scheme?

Public benefit analysis

A practical look at this scheme for citizens

AI-generated insights showing how useful, accessible, and practical this scheme may be — combining deterministic scoring rules with a public-policy LLM analyst.

5.0
/ 10
Public Benefit Score
Accessibility 5.0/10 Moderate
Rural usefulness 6.0/10 Moderate
Application complexity 5.0/10 Moderate
Financial impact 4.0/10 Moderate
Literacy barrier 2.0/10 Good
Women inclusivity 5.0/10 Moderate
Awareness 4.5/10 Moderate
Implementation reliability 6.0/10 Moderate
Bigger shape means a better fit for citizens
  • Accessibility5.0
  • Financial impact4.0
  • Rural utility6.0
  • Awareness4.5
  • Simplicity5.0
  • Inclusivity5.0

What problem does this scheme solve?

The scheme aims to provide essential commodities directly to consumers, promoting entrepreneurship among unemployed youth in Assam.

Key challenges addressed

  • Unemployment
  • High prices of essential commodities

Most beneficial for

  • Unemployed youth
  • Consumers in Assam

Likely challenges

  • Awareness of the scheme among potential beneficiaries
  • Dependence on local authorities for application processing

Practical insights for citizens

The scheme's success depends on local implementation and awareness.

Rural challenges

  • Limited awareness about the scheme
  • Dependence on local governance

Digital challenges

  • Low digital literacy among target beneficiaries

Implementation bottlenecks

  • Local authority's efficiency in processing applications

Awareness challenges

  • Lack of outreach programs to inform potential beneficiaries

Application analysis

Application mode
Offline office
Documents burden
Minimal, no specific documents required
Verification complexity
Moderate, based on local authority's discretion
Office dependency
High, requires interaction with local authorities
DBT dependency
Low, not reliant on direct benefit transfer
CSC support
Limited, primarily offline
Estimated citizen effort
Moderate, requires application submission and follow-up

Estimated beneficiary reach

  • Rural / urban reach Moderate
  • Gender reach Moderate
  • Target income group Low-income individuals
  • Occupation reach Unemployed youth

Benefit analysis

Benefit type
In Kind
Benefit frequency
One-time setup with ongoing operational benefits
Benefit practicality
Practical for those who can manage a mobile shop
Financial meaningfulness
Moderate, as profit margins are limited
Long-term impact
Potentially positive if implemented effectively

Plain-language guidance

Aamar Dukan On Wheels helps unemployed youth in Assam start a mobile shop for essential goods. It aims to provide these goods at lower prices directly to consumers.

Who should apply
Unemployed youth who are permanent residents of Assam.
Who may struggle
Individuals without the required educational qualifications or those unfamiliar with local authorities.
Best application route
Apply through local Deputy Commissioners or Sub-Divisional Officers.

This intelligence section is generated by an AI policy analyst combined with rule-based scoring. Scores and narrative are estimates derived from the publicly available scheme information shown on this page; actual experience may vary by state, district, and department. Always confirm details on the official portal before you apply.

Application Process

Offline

Application Process

  • Deputy Commissioners/Sub-Divisional Officers/Principal Secretaries of all Autonomous Councils will invite applications and selection will be made on merit which includes
  1. Educational Qualification.
  2. Past experience if any, and
  3. Financial condition

Clarifications

Additional points from the scheme information published on myScheme (not legal advice).

What benefit does it provide to the unemployed youth through this scheme?

It will help in employment generation to most of the unemployed youth of the state.

What is the utmost priority of the Government of Assam?

It is utmost priority of the Government of Assam to provide Essential Commodities as reasonable prices to the consumers.

Who can apply for this scheme?

The applicant should be permanent resident of Assam.

What should be the age of the candidates?

He should attain the age of 18 years and above

Does he need to be registered in Employment Exchange?

His name should be registered in the Employment Exchange.

What should be the minimum educational qualification?

The minimum educational qualification will be HSLC or equivalent.

Can a employed youth apply for this scheme?.

The eligibility for obtaining of licence for the purpose of AAMAR DUKAN on wheels is that, the applicant should be educated unemployed youth.

What is the Application Process?

A Selection Committee will be constituted under the Chairmanship of respective Deputy Commissioners/Sub-Divisional Officers/Principal Secretaries of all Autonomous Councils and 3 (three) others members i.e. a) Deputy Director of Supply/Asstt. Director of Supply will be the Member Secretary b) Lead Bank Officer of the District. (Member) c) Respective Circle Officer.(Member)

How is the selection process?

The Selection Committee will select the beneficiaries of AAMAR DUKAN on wheels.

What is the next step after selection?

After selection the Deputy Commissioners/Sub-Divisional Officers/Principal Secretaries of all Autonomous Councils and the Chairman of the Committee will sent the list to the Government for approval with intimation to the Director, FCS&CA, Assam.

What is the procedure after approval?

After approval of the Govt the grants in aid will be released to the beneficiaries through the Deputy Commissioners/Sub-Divisional Officers/Principal Secretaries of all Autonomous Councils

References

Guidelines-1
https://fcsca.assam.gov.in/schemes/aamar-dukan-on-wheels
Guidelines-2
https://fcsca.assam.gov.in/how-to/apply-for-amar-dukan-on-wheels
Guidelines-3
https://directorfcs.assam.gov.in/schemes/aamar-dukan-on-wheels-0

Apply

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Frequently asked questions

What is the purpose of Aamar Dukan On Wheels?
Aamar Dukan On Wheels is a government welfare initiative designed to support Individual, Individual through benefits related to Business & Entrepreneurship, financial assistance, subsidies, social welfare, healthcare, education, or livelihood support.
Who can apply for Aamar Dukan On Wheels?
Eligibility for Aamar Dukan On Wheels may depend on factors such as income category, age, gender, occupation, state of residence, social category, and government-defined beneficiary criteria.
What benefits are offered under Aamar Dukan On Wheels?
Benefits under Aamar Dukan On Wheels may include financial assistance, subsidies, scholarships, insurance support, healthcare benefits, pension support, training assistance, or welfare services depending on the scheme guidelines.
Which department manages Aamar Dukan On Wheels?
Aamar Dukan On Wheels is managed by Food, Civil Supplies and Consumer Affairs Department and may be implemented through district offices, online portals, CSC centres, banks, or authorised government agencies.
Can users apply online for Aamar Dukan On Wheels?
Yes, eligible applicants may be able to apply online for Aamar Dukan On Wheels through official government portals, authorised service centres, or digital application systems depending on the implementation process.
Is Aadhaar mandatory for Aamar Dukan On Wheels?
Many government schemes may require Aadhaar verification, identity proof, or linked bank account details for beneficiary validation and direct benefit transfer processing.
Where can users apply for Aamar Dukan On Wheels?
Applications for Aamar Dukan On Wheels may be submitted through government departments, official scheme portals, CSC centres, district offices, welfare departments, or authorised service centres.
What documents may be required for Aamar Dukan On Wheels?
Applicants may need Aadhaar card, income certificate, residence proof, bank account details, caste certificate, photographs, educational records, or occupation-related documents depending on scheme eligibility requirements.
Is Aamar Dukan On Wheels available in all states?
No, Aamar Dukan On Wheels is primarily available for eligible residents of Assam and may be implemented through state government departments and local administrative offices.
Can residents outside Assam apply for Aamar Dukan On Wheels?
Eligibility for Aamar Dukan On Wheels is generally limited to residents of Assam unless otherwise specified in the official scheme guidelines.
Does Aamar Dukan On Wheels provide business loan or startup assistance?
Aamar Dukan On Wheels may support entrepreneurs, startups, self-employed individuals, MSMEs, or small businesses through financial assistance, subsidies, credit support, or training initiatives.
Is collateral required under Aamar Dukan On Wheels?
Collateral requirements may vary depending on the loan amount, implementing agency, financial institution, and government subsidy structure.
Can CSC centres help users apply for Aamar Dukan On Wheels?
Many government schemes may be accessible through nearby CSC centres, authorised digital service centres, or welfare facilitation offices.
How can users check the latest updates for Aamar Dukan On Wheels?
Users should verify official notifications, department announcements, application deadlines, and eligibility updates through authorised government portals or implementing agencies.
Are there deadlines for applying to Aamar Dukan On Wheels?
Some schemes may operate through fixed application windows, annual registration cycles, or department-specific deadlines depending on scheme implementation policies.
Can beneficiaries track application status for Aamar Dukan On Wheels?
Certain schemes may provide online application tracking, beneficiary verification systems, or status-check facilities through official portals.
Where can users get help for Aamar Dukan On Wheels in Assam?
Users in Assam may seek assistance through CSC centres, district welfare offices, government departments, agriculture offices, social welfare departments, or authorised facilitation centres.
Which nearby public services may help with Aamar Dukan On Wheels applications?
Depending on the scheme, users may require support from Aadhaar centres, CSC centres, banks, hospitals, post offices, or government welfare offices for document verification and application assistance.